50/50 Ultimate Lottery

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50/50 Ultimate Lottery

The 50/50 Ultimate Lottery is a fundraising initiative designed to raise funds for the Canadian Hard of Hearing Association Newfoundland & Labrador. The initiative likely involves participants purchasing tickets for a chance to win cash prizes, with a portion of the proceeds going towards supporting a specific organization or cause.

Tickets Sold

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50/50 Ticket Revenue

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Ticket Revenue

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The Objectives

The primary goal of the project was to develop a user-friendly and secure online platform that facilitates ticket sales for the 50/50 Ultimate Lottery. The website aimed to effectively communicate the details of the lottery, streamline the ticket purchasing process, and create a positive experience for participants. The client sought to maximize ticket sales and generate significant funds to support their chosen cause.

 

The Challenge

  • Develop an engaging and visually appealing website design that aligns with the theme of the lottery and the cause it supports.
  • Incorporate branding elements, including a logo and color scheme, to maintain consistency.
  • Clearly present details about the 50/50 Ultimate Lottery, including information about the cash prizes, and draw dates.
  • Provide a secure and user-friendly online ticketing system for participants to easily purchase tickets.
  • Ensure compatibility with various payment methods to accommodate a wide range of participants.
  • Integrate a real-time jackpot counter on the website to showcase the growing prize pool, encouraging more participation.
  • Communicate the mission and impact of the 50/50 Ultimate Lottery, emphasizing how funds raised contribute to the chosen cause.
  • Ensure the website is accessible and functional across various devices, including desktops, tablets, and smartphones.

 

The Solution

  • Creating a compelling design that encourages trust and participation in an online lottery.
  • Ensuring a secure and seamless ticketing system capable of handling a potentially large number of participants.
  • Providing real-time updates on the growing jackpot to maintain excitement and engagement.

 

The Results

The 50/50 Ultimate Lottery website project resulted in a visually appealing and secure platform that effectively communicated the details of the lottery. The streamlined ticketing system facilitated a smooth and secure purchasing process, leading to increased participation. Real-time jackpot updates added an element of excitement, encouraging ongoing engagement. Positive participant feedback, increased ticket sales, and successful fundraising efforts indicated the success of the project in meeting the client’s objectives.

“The Breton Team has been a very important partner to the Canadian Hard of Hearing Association since 2010. Their digital innovations have been instrumental in making the “Ultimate DreamHome Lottery” a winner every year. Simply put: Breton Rocks!”

Terry C. Martin

Director of Fund Development Canadian Hard of Hearing Association - Newfoundland Labrador

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