St. John’s Minor Basketball

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St. John’s Minor Basketball

St. John's Minor Basketball is a community organization dedicated to promoting youth basketball programs and fostering a love for the sport among children and teenagers. Seeking to improve communication, streamline registration processes, and enhance engagement, the organization embarked on a website development project.

The Objective

The primary goal of the project was to create an informative and user-friendly website that effectively communicated information about basketball programs, facilitated online registrations, and served as a central hub for announcements and updates. The client aimed to improve the overall experience for parents, players, and coaches involved in the youth basketball community.


The Challenge

  • Develop a visually appealing and cohesive website design that aligns with the energy and enthusiasm associated with youth basketball.
  • Incorporate the organization’s logo, colors, and branding elements to maintain brand consistency.
  • Provide detailed information about various youth basketball programs, including age groups, schedules, and registration fees.
  • Implement an easy-to-use online registration system with secure payment options.
  • Integrate social media feeds to foster community engagement and share real-time updates.
  • Use high quality custom photography to give the programs a more professional look
  • Ensure the website is fully optimized for mobile devices to accommodate users browsing on smartphones and tablets.


The Solution

  • Balancing the need for a visually appealing design with a focus on easy navigation for parents, players, and coaches.
  • Ensuring the security and efficiency of the online registration system to handle varying age groups and program options.
  • Encouraging community engagement through the website and social media marketing, considering the diverse audience.


The Outcome

The St. John’s Minor Basketball website project resulted in an engaging and informative platform that effectively served the youth basketball community. The online registration system streamlined the enrollment process, providing convenience for parents and organizers. Positive feedback from parents, increased program participation, and active engagement on the website indicated the success of the project in meeting the client’s objectives. Ongoing support and training were provided to ensure the organization could manage and update the website efficiently.

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Jon Pye

Director of Operations

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